Privacy Policy

Last updated: 22 July 2026

This Privacy Policy explains how URCOLE ("URCOLE", "we", "us", or "our") collects, uses, shares, and protects your personal information when you visit or make a purchase from urcole.com (the "Site") or otherwise interact with us. We are committed to protecting your privacy and handling your data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using the Site, you acknowledge that you have read and understood this Privacy Policy.

Who We Are

URCOLE is an online retailer of gym, fitness, and training equipment and accessories, operating the website urcole.com. For the purposes of applicable data protection law, URCOLE is the "data controller" of your personal information. Our Site is hosted on Shopify, which stores your data on secure servers on our behalf.

Information We Collect

We may collect and process the following categories of personal information:

Contact and identity details — your name, billing address, shipping address, email address, and phone number.
Order and transaction information — products you view, add to your cart, purchase, return, or exchange, and your order history.
Payment information — payment card details and billing information. Payments are processed securely by our third-party payment providers; we do not store full card numbers on our own systems.
Account information — if you create an account, your username, password, preferences, and saved details.
Communications — the content of messages you send us, for example when you complete our contact form.
Device and usage information — your IP address, browser type, device identifiers, and information about how you interact with the Site, collected automatically through cookies and similar technologies.

How We Collect Your Information

We collect information directly from you (when you place an order, create an account, or contact us), automatically as you browse the Site (through cookies and analytics), and from third-party service providers such as our payment processors, shipping partners, and analytics and advertising providers.

How We Use Your Information

We use your personal information to:

Process and fulfil your orders, take payment, arrange delivery, and handle returns, exchanges, and refunds;
Create and manage your account and provide customer support;
Send you service communications about your orders and account;
Send marketing and promotional communications where you have consented or where otherwise permitted by law (you can opt out at any time);
Personalise your experience and show you relevant products and advertising;
Detect, prevent, and investigate fraud and secure our Site;
Improve our products, services, and website; and
Comply with our legal obligations.

Legal Bases for Processing

Under the UK GDPR, we rely on the following legal bases: performance of a contract (to process and deliver your orders); your consent (for marketing communications and non-essential cookies, which you may withdraw at any time); our legitimate interests (to run, improve, and secure our business, provided these are not overridden by your rights); and compliance with a legal obligation (for example, keeping records for tax purposes).

How We Share Your Information

We do not sell your personal information. We share it only as necessary with:

Service providers who act on our behalf, such as Shopify (hosting), payment processors, shipping and fulfilment partners, email and marketing platforms, and analytics providers;
Advertising partners who help us deliver and measure marketing (where you have consented);
Professional advisers and authorities where required to comply with the law, enforce our terms, or protect our rights; and
A successor entity in the event of a merger, acquisition, or sale of assets.

International Transfers

Some of our service providers are based outside the UK. Where we transfer your personal information outside the UK, we ensure appropriate safeguards are in place, such as the International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses, or we transfer to countries deemed to provide an adequate level of protection.

Cookies

We use cookies and similar technologies to operate the Site, remember your preferences, analyse traffic, and support marketing. You can control non-essential cookies through the cookie banner on our Site or through your browser settings. Disabling some cookies may affect how the Site functions.

Data Retention

We keep your personal information only for as long as necessary to fulfil the purposes described in this policy, including to meet legal, accounting, or reporting requirements. Order records are typically retained for at least six years to comply with UK tax and consumer law.

Your Rights

Subject to certain conditions, you have the right to: access the personal information we hold about you; request correction of inaccurate data; request erasure of your data; restrict or object to our processing; request data portability; and withdraw consent at any time. To exercise any of these rights, please get in touch through our Contact page. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at ico.org.uk.

Children’s Privacy

Our Site is not intended for children, and we do not knowingly collect personal information from anyone under the age of 16. If you believe a child has provided us with personal information, please contact us and we will delete it.

Security

We use appropriate technical and organisational measures to protect your personal information. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security. Please avoid sending sensitive information through unsecured channels.

Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites and encourage you to review their privacy policies.