URCOLE XII
90 Days.
12 Labours.
Hercules had twelve labours. You have yours.
A 90-day programme where you document your real fight: your discipline, your setbacks, your progress, and tell the story of your Hercules. Not a fitness challenge. Your story.
This isn't about your workouts. It's about the person behind them: the goal you're chasing when no one's watching.
Everyone has their own labours. Building a business. Getting stronger. Learning a skill. Rebuilding after failure. Studying while you work. Chasing something you've told no one about. Over 90 days you document that fight honestly, ordinary days and hard ones alike, and your audience follows you through it. Fitness can be part of the story. The story is the point.
What is your Labour?
If you had 90 days to prove something to yourself, what would it be?
Ninety days.
One story.
The Twelve Labours
Backed for the fight
Your own code & link
A personal code your audience gets a discount with, instantly recognisable as yours.
Up to 15% commission
Earn on every eligible sale your story drives, tracked live in your own dashboard.
URCOLE behind you
Gear to train in, reposts to the URCOLE audience, and a brand invested in your journey.
A real framework
Twelve Labours and fifty video prompts that give you direction without scripting your life.
A cohort around you
You don't do the 90 days alone. You move through them with the whole cohort.
The shot at THE XII
Finish strong and you could become one of the twelve, permanently.
The Founding XII
Twelve will rise from the first cohort. They rise forever.
At the end of 90 days, URCOLE chooses the twelve who best embodied the journey, judged on storytelling, consistency, authenticity and progress, not just followers or sales. Because this is the first cohort, these twelve become THE FOUNDING XII, permanently. Every creator who completes keeps their code and commission for good; the twelve get the crown.
The commitment
URCOLE XII is for people with a story worth following and the discipline to see it through. It asks a lot. That's the point.
- You're 18 or over
- 3,000+ followers on a public Instagram or TikTok (a verified tick is not required)
- You can produce video (raw phone footage is welcome)
- You'll produce 50 videos across the 90 days
- You'll document your journey honestly, the hard days too
- You'll finish what you start
What is your Labour?
Tell us who you are, what you're fighting for, and what you'd prove in 90 days. Bring a 30-60 second video answer. We choose stories, not follower counts.
Before you apply
Do I have to be a fitness creator?
No. Your Labour can be anything you're genuinely fighting for: a business, a skill, a comeback, a goal you've told no one about. Fitness can be part of your story, but URCOLE XII is about the person, not the workout.
What if I don't finish?
The 90 days are demanding by design. But every creator who completes the programme keeps their code and commission permanently and earns founding-cohort status. Finishing is its own reward, whether or not you make THE XII.
Do I have to constantly show URCOLE products?
No, and you shouldn't. Most videos have no product at all. Gear appears naturally where it's genuinely part of your routine. This is a story, never fifty adverts.
How are THE XII chosen?
On storytelling, consistency, authenticity, personal progress, community impact and content quality, not on follower count, views or sales alone. We're looking for the twelve journeys people couldn't stop watching.
How much can I earn?
You receive a unique code and link and earn commission on eligible attributed sales, up to 15%, tracked live in your dashboard. Exact rates are confirmed at onboarding.